Lesson 1.2 · Build your brand’s brain
One brain that knows your whole business.
Give AI your brand once, by talking. Every post, ad and email after it starts from what it already knows.
I'll email you the day this lesson is out.
Build the brain once.
Everything you make after it starts from what it already knows about your brand.
- Scan your files
- Give it the goal
- Save it in one folder
What you'll be able to do
- Build one central intelligence that knows your brand, your products and your numbers.
- Feed it your whole business just by talking, no typing needed.
- Organize every file, photo and video it needs into one folder.
What's inside
- One brain for your whole business3 min
Why everything gets easier once AI knows your brand, and where TwoSpreads started: about 1,700 followers and 3 to 14 likes a post.
- What you need and the plan4 min
A computer, Claude Code and your brand files. Then the steps: scan, set the goal, write the brain files.
- Live: build the brand brain11 min
I do it with you on a real brand, from the first scan to one organized folder and a sorted content library.
- Your turn: the first thing to say1 min
The exact sentence to start with, and the weak version most people type instead.
- How to talk to it2 min
Talk, don’t type. Brief it like a new hire. One chat, one task. And the line that makes it remember.
- Wrap1 min
What you built, and what comes next.
About 21 minutes in 6 chapters.
Lesson 1.2
Build your brand’s brain
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I'll email you the day it's out.