Stop posting and praying. Start from the winners.

What you'll be able to do

1. Put your brand’s voice in one line you can use everywhere.
2. Learn what the brands already winning do, at home and abroad.
3. Leave with five things to post about and a list of what you never say.

What's inside

1. Why most brands post and pray

   What you’ll leave with, and how it found TwoSpreads’ voice: honest food with a wink.

   2 min
2. What you need and the steps

   The brand brain from lesson 1.4, then research before any post.

   2 min
3. Live: the research

   Competitors here and abroad, the brand’s feel in one line, what to measure, and the five pillars.

   12 min
4. Your turn and the weak version

   The exact sentence to start with, and why “just post what we have” fails.

   2 min
5. My tips

   References, questions as clues, one goal, a clean brain and watching your usage.

   2 min
6. Wrap

   What you built, and what comes next.

   1 min

About 21 minutes in 6 chapters.